USING UITP’S PHOTO CONTEST TO SHOWCASE INNOVATION

How innovative is the public transport sector? That’s what the UITP photo contest is aiming to show. This international contest, launched in order to raise awareness on the leading role of public transport in the global transition to the future of mobility, is running until 16 January 2017. The best photos will be exhibited in Montréal, Canada, during the UITP Global Public Transport Summit from 15 to 17 May 2017. The participants (professionals working in the public transport sector) are invited to show what they think to be innovative in public transport: beautiful vehicles, ergonomic areas, digital features, new systems which facilitate the passenger journeys… Innovation is everywhere in our sector!

In Canada, UITP member AMT (Agence Métropolitaine de Transport) – the Montréal transport agency, one of the two hosts of the UITP Summit - has found a way to maximize the impact of this initiative by duplicating the photo contest at a local level and opening it to all users of Montréal’s public transport networks. The contest closes on 18 November. Afterwards, the winning pictures will then be submitted to the UITP’s international contest on behalf of AMT.

Fabrizio Barrios Bazo, from the AMT communications team, explains: “We found this initiative very interesting because of the international visibility it offers. We saw it as an excellent opportunity to showcase Montreal’s expertise in the public transportation field. Moreover, it’s an excellent way to gain in exposure, create proximity with our clientele and engage our social media community: the users that participate like to share the pictures they took on their social media, creating brand awareness without actually advertising.”

The UITP Photo contest allows participants to win exciting prizes like latest generation drones or free vouchers for UITP events (travel included). It is reserved to individuals belonging to organisations active in the public transport sector but everyone can vote for their favorite pictures and win an iPad Air! Find out more: www.uitp.org/photocontest